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Websites with stale content do not provide any helpful info to users. Algorithms are constructed to favour websites with recent content. When search engine crawl website to begin with it seeks for robots.txt instruction to seek out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more things that you should learn about Seo and web design. Gossip Web Design is an internet design company in Australia that helps business homeowners and entrepreneurs build their dream webpage. Optimising your website for a key phrase is essential to inform search engines like google and yahoo of your website's relevance to a search term. The various search engines don’t much like JavaScript (or Flash or FRAMES) - so reduce its use. Use excessive-high quality, high-contrast images that have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The images can't be left clean.