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Websites with stale content do not supply any useful information to users. Algorithms are built to favour web sites with recent content material. When search engine crawl website initially it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more issues that you should learn about Seo and web design. Gossip Web Design is an internet design company in Australia that helps business homeowners and entrepreneurs build their dream webpage. Optimising your web site for a keyword is essential to tell search engines of your website's relevance to a search term. The search engines don’t very similar to JavaScript (or Flash or FRAMES) - so reduce its use. Use high-high quality, excessive-distinction photos which have a 16:9 aspect ratio. Let the search engine know what the images are all about. The photographs cannot be left blank.